Why price shouldn't take priority in your real estate technology decisions

Cost is too often used as an excuse to not invest in marketing or technology
  • Marketing should be looked at as an investment, not an expenditure.
  • Always measure return alongside cost when analyzing marketing and technology products.
  • Traditional commission structures can make it hard for real estate agents to make long-term budget plans.

Real estate agents should use return on investment as a more important factor than cost when analyzing marketing and technology products.