How to plan a business event around your personal passion

  • The couple behind Team Divas Real Estate are already known in their community for political activism; by mixing in political events (like postcard-writing parties) with more traditional client appreciation and fundraising events, they're engaging current and potential clients.

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Inman Connect San Francisco, Jul 16-20, 2018

When you hear about a political event like the Ides of Trump, which involved sending postcards to the White House on March 15, do you mostly ignore it -- or are you considering how you might leverage something that your clients probably feel pretty passionate about, one way or another? For Kim Colaprete and Chavi Hohm, the married lesbian couple behind Seattle's Team Diva Real Estate at Coldwell Banker Bain, it's clearly the latter. The two are well-known in their community for being politically active real estate professionals, and they use their passion for public policy to help shape their business events calendar throughout the year. "We totally understand that not every real estate agent in this country or even in our own community feels comfortable doing this," noted Colaprete. But for the two Divas and their community -- it works. The 'Ides' party Before they'd heard anything about the Ides of Trump, Colaprete says that they'd been brainstorming about some kind of lette...