How to plan a business event around your personal passion

Seattle's Team Diva Real Estate duo is a case study for turning something you care about into a business opportunity
  • The couple behind Team Divas Real Estate are already known in their community for political activism; by mixing in political events (like postcard-writing parties) with more traditional client appreciation and fundraising events, they're engaging current and potential clients.

When you hear about a political event like the Ides of Trump, which involved sending postcards to the White House on March 15, do you mostly ignore it — or are you considering how you might leverage something that your clients probably feel pretty passionate about, one way or another?