6 steps to unleashing your negotiation power in real estate

Be confident, well-prepared and work with your clients to arrive at the best possible decision
  • The most effective closers rely on collaboration and persuasion.

While most agents concentrate primarily on lead generation, your negotiation skills determine how often those leads turn to dollars in your pocket. When it comes to negotiation, which approaches work best? Is it the hard close, collaboration or gentle persuasion?