Everything real estate agents need to know about open houses

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

An open house is a powerful tool to sell a home, yet some agents dismiss it as an old method that’s used only to satisfy the seller. They feel that the full day of work that’s required, which includes marketing, creating pamphlets, preparing the home and showing it, may not be worth their time.