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Fifth Wall Ventures to pour $212M into real estate tech

Company raises money from real estate heavyweights to invest in startups

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U.S. real estate is a deeply entrenched industry, and without support from its fortified incumbents, it can be difficult for startups to gain traction in the sector. Fifth Wall Ventures, a venture-capital firm founded by two industry vets, has tailored its investment strategy around this reality. It's raised $212 million from industry giants to back startups with products that its investors can use to grow their businesses. Yet, notably, the company wasn't able to secure buy-in from any residential real estate brokerages or franchisors, even though Fifth Wall wants to invest heavily in their domain. Fifth Wall Ventures' investors include: CBRE, a commercial brokerage and services provider Equity Residential, one of the largest apartment building owners Hines, a global real estate investor and developer Home improvement store Lowe's Hotel investor Host Hotels & Resorts Lennar Corporation, a national homebuilder Macerich, a shopping center...