Redfin 1% listing fee working better than buyer rebates

Company now offering reduced selling fee in San Diego after seeing success in other markets

Once promising to be the darling of homebuyers by offering rebates, Redfin is now chasing homesellers with a discount commission promise. The Seattle-based tech broker is targeting listings by offering discounts to sellers and reducing its rebates to buyers. The composite commission still comes out to 3.5 to 4 percent for homesellers, but it may represent savings from the standard commission.