Indie firm infiltrates niche community, dominates market share

A high-touch, neighborhood-centric strategy can spur growth, even when inventory's low
  • Indie brokerage “woven into the fabric of the neighborhood" shows how hyperlocal efforts fuel business for the long haul.

Sean Becker came to Portland, Oregon’s South Waterfront area in 2004 when it was a “blank slate of raw ground.” Today, it’s where his growing indie brokerage has established deep roots, built on a high-touch model with deep community ties. “It’s got to be about the interaction, not the transaction,” Becker said.