Indie firm infiltrates niche community, dominates market share

  • Indie brokerage “woven into the fabric of the neighborhood" shows how hyperlocal efforts fuel business for the long haul.

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Sean Becker came to Portland, Oregon’s South Waterfront area in 2004 when it was a “blank slate of raw ground.” Today, it’s where his growing indie brokerage has established deep roots, built on a high-touch model with deep community ties. “It’s got to be about the interaction, not the transaction,” Becker said.