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Cascade Sotheby’s International Realty hits $1B in Pacific Northwest, eyes expansion

CEO Deb Tebbs expects 100-percent growth this year, helped by a rising Portland market
  • When you are a brokerage entering a new market, attracting the best independent brokers and owners can propel growth.
  • Cascade Sotheby's International Realty CEO, Deb Tebbs, gives top talent leadership positions at her firm.

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When Deb Tebbs first called the Sotheby's International Realty (SIR) office about applying for a franchise, she had to explain where her city -- Bend, Oregon -- was on the map. A relatively small town with an 80,000 population at the time, the locale is now a trendy mecca for skiiers, a bit like the Whistler of Oregon. Deb Tebbs "They kept telling me to go away, but I didn't," she said, recalling contacting SIR for a few months to no avail. Not one to give up on a challenge, this endeavor wasn't a spur of the moment thing; it had been Tebb's plan for a year and a half. Now, having broken the $1 billion sales volume barrier as CEO of Cascade Sotheby's International Realty (CSIR) last year, Tebbs is a far cry from that unknown, persistent woman on the end of the phone in 2006 to Sotheby's head office. And while some broker-owners scratch their heads about how to achieve organic growth, Tebbs is laying out plans to make serious inroads this year in the rising real estat...