• The Long Island Board of Realtors and the Buffalo Niagara Association of Realtors have joined the ranks using RSA.

Close to three years after the murder of Arkansas agent Beverly Carter and amid reports of other attacks on vulnerable real estate professionals, more Realtor associations are stepping up to tackle the issue of agent safety.

The country’s third-largest Realtor association, The Long Island Board of Realtors (LIBOR), along with the Buffalo Niagara Association of Realtors (BNAR), have joined other multiple listing services and Realtor associations in using the Real Safe Agent (RSA) system.

The patent-pending system has agents working together in their local real estate communities to prevent predatory behaviors from escalating.

The system and accompanying mobile app allow users to rank their level of comfort with prospects, make more informed decisions about whether it’d be a good idea to bring another person along to an appointment, connect with agents in the area who could accompany them, and issue drop-in alerts to nearby agents if they become uncomfortable. All aspects of the system are setup to be discreet so as to not alarm prospects should they be legitimate.

RSA will be used by 75,000 agents around the country by the end of August, according to Susan Young, RSA’s VP of industry relations. Participants also include the Northern Ohio Regional Multiple Listing Service and the Fort Smith Board of Realtors.

BNAR CEO John Leonardi, a retired U.S. Army Lieutenant Colonel and 25-year industry veteran said: “Real Safe Agent is one of the most innovative products I’ve seen. It’s rare that something comes along that changes a paradigm in our industry, and Real Safe Agent completely changes how Realtor safety is approached.”

Carl Carter Jr., founder of the Beverly Carter Foundation and Beverly Carter’s son, said that he was not affiliated with the RSA system, but liked certain innovative parts of it.

He said it seeks to streamline the client ID verification process and provide better information-sharing for an agent’s client activities.

One innovative function that comes with RSA is agents’ ability to alert any available agents in their area which they call the “Drop-in Alert.”

For example, if Carl is showing a property and gets uneasy, he can access the RSA app to flag himself as such.

Agents in the area receive the alert without having to leave the app running. Up to two agents can respond to the drop-in alerts and they can listen along so they do not inadvertently walk into a dangerous situation.

How feasible this is in a hectic job market remains to be seen, Carter cautioned, but RSA CEO, Lee Goldstein said the company had seen a 100 percent response rate on drop-in alerts and “accompany me” requests.

Carter added that he had noticed a shying away from broker connectivity in these safety backup arrangements.

“Understandably, many brokers fear that they might miss a distress signal and be liable in some way,” he said.

Goldstein said the RSA system was for the agent community and that brokers had no responsibility in it.

The system is not for sale to individuals or brokerages. It is only sold to associations or MLSs to be used as a member benefit.

Email Gill South.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription