Agents still needed despite technology growth

Technology plays a valuable role in helping the industry advance, but agents will always be the root of its growth
  • Use of real estate agents in home sales has increased significantly since 2001 despite technology's impressive social and business impact during the same time frame.
  • A recent white paper released by NAR highlights five barriers to homeownership.
  • Technology will always assist real estate agents, but it's decades away from replicating their role in the transaction.

Even though the sophistication of the internet and social reach of technology have advanced immeasurably, America’s dependence on the expertise of real estate agents continues to grow.