New York City-based Douglas Elliman, which claims to be the fourth largest brokerage nationwide, has unveiled a mobile search app that agents can share with clients.

  • The brokerage technology race appears to be heating up, particularly in the Big Apple.

New York City-based Douglas Elliman, which claims to be the fourth largest brokerage nationwide, has unveiled a mobile search app that agents can share with clients.

Douglas Elliman app

Some brokerages have difficulty getting agents to use their technology. The “gamification” of Douglas Elliman’s app seems designed to help address this challenge.

It shows agents how often they are sharing the app compared to their coworkers, potentially spurring competition to distribute it as much as possible.

The app, which is compatible with Apple and Android devices, also features brokerage and agent branding, a sharing code for distributing the app to clients, a “call-to-action” button that drives leads to agents and shareable client databases.

“After extensive research, we are now able to deliver a client and agent-facing, feature-rich app that will enhance the profitability of our agents and brokers,” said Douglas Elliman Chief Technology Officer Jeff Hummel in a statement.

“Not only is the app easy to use, but it is a fun tool, utilizing tracking and ‘gamification,’ which allows agents to see how they are sharing versus their peers.”

Clients who download the app can browse listings and open houses in map or list view.

Agents can also easily market the app through social media, signatures, flyers, postcards and mailers, as well as link to it on their LinkedIn profile and website.

New York City brokerages seem to be announcing new software on a regular basis, potentially reflecting the influence of Compass in the Big Apple.

Compass, a high-tech brokerage that has raised $210 million in funding, has scooped up top agents — some of whom have later left — in part by touting what it’s cast as unmatched technology.

This app joins two others, both geared toward agents, that Douglas Elliman released this year. One helps agents price properties. The other is designed for condos and co-ops and “digitizes online board packages, providing process efficiency and reduced paper usage.”

“We are truly excited about the technology-driven, entrepreneurial culture we are building at our firm,” said Scott Durkin, Chief Operating Officer of Douglas Elliman, in a statement.

Email Teke Wiggin.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Prepare for this fall with top agents & brokers at Connect Now this Tuesday.GET YOUR TICKET×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription