Inside Redfin's IPO: 'We learned to fight like wild animals'

Bundling brokerage, mortgage and title services and acquiring listings are key to brokerage’s growth strategy
  • The focus of the company's IPO statement is on happy customers first, big profits later on.

As Redfin gears up for an IPO, the high-tech brokerage has released a video presentation designed to coax investors into pouring more than $100 million into the company at a valuation of over $1 billion.