The Keller Williams playbook for surviving real estate disruption

The franchisor announced a $1 billion technology fund to combat disruptive technologies
  • Disruption might be over-hyped in the real estate industry, but Redfin's valuation and investment into real estate technology should give brokerages pause about their future.
  • Keller Williams announced a $1 billion fund to help protect the franchisor against potential industry disruption.

SAN FRANCISCO — With $1.75 million in two years, Uber “completely changed the rules of strangers, internet, vehicle safety and meeting people,” noted Josh Team, Keller Williams’ chief information officer, on stage at Inman Connect San Francisco.