- Think differently: "Don't do your food drive the week of Thanksgiving and expect for the L.A. Times to come to your company and write a story about the food drive you did."
- Find your hook: think about what makes your listing unique and special, and publicize that.
SAN FRANCISCO — The last time you did something amazing in your real estate business, who learned about it? Was it a relatively small circle of your friends and family, or did you have the media paying attention to your achievements? Public relations, explained Audie Chamberlain, is the art of “interfacing” with, well, your publics.