• "Focus on real value, not sales techniques. If you do this, your next decade in business will be beyond your wildest dreams."

SAN FRANCISCO — In the 1980s, American automakers were so obsessed with sales that Chrysler built a series of vehicles on a new platform, the K-car platform. “It was one of the worst examples of design engineering and manufacturing ever, and Chrysler knew it, yet they just focused on selling it regardless,” said James Becker on stage at Inman Connect San Francisco.

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