How to become the 'Un-Realtor' in your community

Scott Stratten of UnMarketing on how to stand out from the crowd
  • "If you are your unique self, if you are your authentic self, you have no competition."

SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the “un-Realtor” in town — the authentic one who turns skeptics into friends.