SAN FRANCISCO — What does it mean to provide service so exemplary that the word “service” itself becomes synonymous with your brand? Scott Stratten of UnMarketing shared a story on stage at Inman Connect San Francisco about the Ritz-Carlton hotel chain and how real estate agents can use the same philosophy to become the “un-Realtor” in town — the authentic one who turns skeptics into friends.
- "If you are your unique self, if you are your authentic self, you have no competition."
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