3 ways machine learning will improve your marketing

Data is the key to razor-sharp targeting

SAN FRANCISCO — “I’m not from the future, I’m just from Google,” said Dan Siegler to a laughing Inman Connect crowd. “I can just tell you where we’re placing our bets.” So, what exactly is Siegler, the head of industry, automotive and real estate at Google, putting his bets on? Machine learning. Siegler said from the beginning of time until 2003, humankind produced approximately 5 exabytes of data. Now, we produce almost 5 exabytes of data per day.