• Using NASA-approved, ISO-certified glasses is crucial when looking at the sun.
  • Laura Levy in Lyons, Colorado, collaborated with local businesses to distribute her glasses.

You might have next week’s eclipse already penciled into your planner — but do you have your protective glasses yet that will allow you to actually, you know, see it?

If you’re in Lyons, Colorado, and you happen to be connected to a savvy real estate agent, then she’s got you covered.

Laura Levy noticed that her neighbors on the community Facebook page were asking where they could find some, and because she’s “always looking to make marketing items that people actually want instead of things that just have my name on them,” she saw an opportunity.

She ordered a set of 500 a couple of weeks ago and got to make the “they’re here!” announcement late last week. (She’s got an order in for an additional 250, but as you can imagine, demand is pretty high, so she’s not sure if the supplier will be able to deliver).

“I put up a notice on the same Facebook page that said I’d be dropping them off at businesses around town, and business owners requested them,” she explained. “They were gone within hours. I kept notifying people through Facebook where they could get them, and they were showing up before my assistant even had a chance to drop them off.”

She was careful to go with a company that had NASA-approved, ISO-certified glasses — you don’t want to be looking directly at the sun without them!

“I branded them with my logo and put the website and my little ‘elevated approach’ tagline and also put ‘Eclipse 2017, Lyons, Colorado,’ so it could be a little memento,” she said.

“In real estate if you can create solutions for people, even something little like this, then they’ll think of you as a valuable resource instead of somebody pestering them with junk,” Levy added.

Editor’s note: A previous version of this story mentioned a Realtor in British Columbia, Candace Rohrick; she pulled her eclipse glasses due to fears they were not actually ISO-certified.

Email Amber Taufen

Like me on Facebook! | Follow me on Twitter!

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription