In this video, Chris Haddon and Jason Balin discuss how a client funnel works and how real estate agents can use it to create lifetime clients. 

Just because most clients don’t need more than one home doesn’t mean that you can’t use your relationships with former clients to build your client base through referrals.

By generating traffic through social media, open houses, events, etc., you can get people in the front door. Once they are familiar with you, you can offer them free reports and CMAs and continue to follow up with them.

Through all of this effort, you can convert people into clients who will then refer their family, friends and colleagues to you; they will, in turn, do the same thing, and so on. Use this formula, and you will create a lifetime client funnel.

Chris Haddon is an entrepreneur based in Washington, D.C., a partner at Hard Money Bankers and a co-founder of

Email Chris Haddon.

Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top
Leaders from across the industry answered our call to come to Inman Connect and share essential advice for leveling up your 2021.SEE THE SPEAKERS×
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription