Parker Principle 11: How to make giving back a part of your business

Shifting your focus away from sales and toward helping people is the best way to grow

The premier event for luxury agents and brokers
Luxury Connect | Oct. 16-18 | Beverly Hills

Although it was once popular to put your face on a bus bench, times have changed — and while this form of advertising still prevails in certain markets, most busy professionals care little about cheesy headshots and bus bench ads.