How embracing boredom can make you insanely successful

Tom Ferry explains how following your daily checklist will make you rich

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Would you be willing to embrace boredom to achieve your goals?

It depends — what exactly does “embrace boredom” mean, Tom?

It means doing mundane tasks day after day after day. Not too exciting, huh?

But here’s the promise: When you do them, you’ll become wildly successful.

To-do lists vs. checklists

There’s a big difference between making a to-do list every morning and operating from a daily or weekly checklist.

A to-do list relies on your memory and only addresses the here and now.

Your daily and weekly checklists force you to do the things that ensure your business runs well in the short term while exponentially building it for the long run.

That’s what my “Million Dollar Business” checklists are all about.

I’m sharing these checklists with you as part of our new Time Management Tool Kit. Download yours free today!

Avoiding the real estate roller coaster

For far too many agents, real estate is a business of peaks and valleys. It’s an emotional roller coaster full of highs and lows, riches and poverty, fulfillment and despair.

These highs and lows are a result of operating from a “response” mindset rather than from a master plan.

So let me ask you this: What would happen if you followed the daily and weekly Million Dollar Business checklists for the next 90 days? Or what if you tried to follow them, but only achieved 85 percent of the tasks?

I’m willing to bet you’d have a more consistent, successful and emotionally fulfilling business than you have today.

You see, embracing boredom doesn’t mean your business becomes “boring.” In the big picture, it actually makes it exhilarating, because doing those small steps over and over on a daily basis will lead to growth, success and prosperity.

That truly sounds exciting, doesn’t it?

Let me proactively handle your objections

I can hear some of you now, “The Million Dollar Business checklists sound really overwhelming! How am I supposed to do all that every day in addition to what I already do? You’ve gone bananas, Tom.”

If these statements sound like the voice inside your head, let me ask you this: Will continuing to do whatever you’re doing today produce the kind of results you ultimately desire?

At a certain point, you need to realize and accept that what got you here will not necessarily get you where you want to go, especially if “here” is not even where you want to be.

All I ask is that you try the Million Dollar Business checklist method for 90 days. See what it does for you, for your team, for your organization, for your state of mind, for your bottom line.

Stop scrambling to create a to-do list every morning and embrace the boredom! Post the checklists prominently in your office and make them your main priority.

Don’t let yourself struggle in this business simply because you’re unwilling to do the mundane tasks necessary for true long-term growth and success.

Do the thing, have the power.


One of the most important tasks on your Daily Million Dollar Checklist is your Hour of Power. To maximize your follow-up, make sure to download our Fearless Follow-Up Bundle. It includes 4 Keys to Follow-Up, a follow-up call script, The Secret to Win More Leads and more!