How this real estate brokerage is brewing up culture, retention and fun

Who'd have thought beer would bring real estate together so seamlessly?
  • Crown Point, Indiana-based brokerage Prime Real Estate brews its own beer for marketing, company events and closing gifts.
  • The company has released its third beer, a New England Hazy Double IPA called, "Prime-A-Peel."

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Best practices suggest agents leave notes in a client relationship manager (CRM) about leads and clients. For example, “Wants a view of the mountains,” or “Has not been pre-approved,” might be common notations. But if you’re an agent with Crown Point, Indiana-based Prime Real Estate, something along the lines of, “Loves our porter” or “Bring a bomber of our New England hazy as a closing gift,” might be more common.