Secrets to building powerful, referral-generating relationships

Tom Ferry’s tips to show you care – and create raving fans!

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Technology makes our lives easier, no doubt.

But are we ignoring the personal connections that are so critical to our long-term success?

In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections so vital to building and maintaining relationships.

Those relationships are some of the most valuable assets we have.

If I had to choose between leads or relationships, it would be an easy choice.

So I’m asking you to flash back to a simpler time, dig deep and make that extra effort to forge strong, personal bonds with your clients.

To help you get started, here are four tips on building powerful, referral-generating relationships.

Tip 1: A personal “Happy Birthday!”

Facebook notifies you whenever a friend has a birthday, right? But then what? Do you ignore it? Post a quick birthday note? Wish them Happy Birthday over Messenger?


Here’s how you create that connection and differentiate yourself: Pick up the phone, call and wish them a Happy Birthday personally!

Imagine the impact that simple act will make…

“My Realtor called to say Happy Birthday today! I was blown away!” they’ll tell their friends.

Talk about a difference maker…

To make it even more effective, use this script: “I know you’re getting inundated with phone calls today, but I just had to reach out and say Happy Birthday.”

It’s simple, quick, and will make a lasting impact.

For more on knowing exactly what to say and when to say it, download our free Real Estate Scripts Bundle.

Tip 2: Call about F.O.R.D.

A personal phone call can go a long way in today’s environment. That’s why I want you to call everyone in your database once per quarter. (Yes, everyone.)

Divide the total number of people in your database by 90-day increments, and that’s how many calls you need to make daily.

“But Tom, what am I calling about?” you ask. You’re just calling to check in. To make it easy, use the F.O.R.D. method and ask them about their: Family, Occupation, Recreation and Dreams.
That last one seems heavy, but what if you’re the only person who asks them about their dreams all year. Think that elevates you in their minds? Of course it does! They know you care about them, and that makes a monumental difference in how they perceive you.

Watch more related to relationship-building from Tom Ferry:


Tip 3: Invite people places

How do you feel when you get invited somewhere?

It feels great, right? You feel liked. You feel wanted.

So whether it’s a community event, a social event or even just a Mega Open House, call up people in your database and invite them to come along.

If you’re not familiar with the term Mega Open House, click here to learn how to drive massive amounts of traffic to your open houses and get more buyer and seller leads than ever before.
The more you invest yourself in relationships, go deep with people and bring them value, the more you’ll stay top of mind and the more referrals and business you’ll receive.

Tip 4: A thoughtful touch-base via text or email

Every 90 days, send everyone in your database a personal text or “me-mail” not about business, but just to follow up from your call. Ask about something meaningful they shared with you during your phone call, or just check to see their progress on their dreams.

Those little touches make a relationship special and will keep you top of mind.

I’ll admit these four tips require some effort. But that effort will definitely be richly rewarded with a steady stream of referrals and repeat customers. Read this Case Study for more on how to capitalize on your past clients and sphere.