Next Level Luxury

Luxury Connect: David Friedman on how to talk to wealthy clients

How to connect and network with the ultra-affluent

Last call for tickets! This fall we’re looking at the state of the luxury agent & broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network, and create blueprint for the luxury agent/broker of tomorrow. Don’t miss it.

David Friedman created the world’s leading database of ultra-high-net-worth consumers — as a result, he’s essentially the world’s leading expert on the ultra-affluent and, in particular, how to talk to them. “Everybody has existing relationships, whether it’s with friends or people you work with,” Friedman notes. “The key to connecting with ultra-high-net-worth buyers and sellers is to start with people you already know and map around them.”

Friedman is going to be speaking at Luxury Connect, October 16 through 18 at the Beverly Wilshire Hotel, about how to speak to the wealthy in a special session that will help you learn becoming a real estate wealth advisor. Attendees will get a chance to hear him discuss tips for forming a network of wealthy clients … even if you don’t currently sell luxury real estate.

 

 

The trick to building sales relationships with the ultra-affluent, Friedman said, is to focus on the relationship to the exclusion of everything else. “They’re bombarded from all sides by everyone,” he explains. “So the key is not to sell — it’s just to build a relationship with somebody. They’re most likely not looking to buy or sell a house at the moment, and that’s a good thing; it gives you a great opportunity to build a portfolio of these relationships that you’re managing, and eventually someone will need something, and they’ll know you’re there to help them.”

 

 

After you’ve mapped out your existing network and analyzed how you can connect with the ultra-wealthy, Friedman suggested “starting to swim in the lanes where they are. You join places where they congregate, like a country club, and build relationships.”

Hear more of Friedman’s tips about how to talk to the ultra-wealthy, exclusively at Luxury Connect.

Register now

Thinking of bringing your team? There are special onsite perks and discounts when you buy those tickets together too. Just contact us to find out more.