We’ve put together this list of the best real estate Instagram accounts to follow for a daily stream of interesting real estate content at your fingertips.

As a real estate agent, Instagram can be one of the most powerful tools at your disposal — a way to both search for and market beautiful listing photos, stay up to date on industry news and even find leads.

Just like agents should be using Instagram to market themselves, it’s also a good idea to follow those who know how to work the platform successfully for inspiration. In 2018, Instagram is home to just about every kind of real estate account imaginable — from major companies like Zillow to indie brokerages and ‘Instagram celebrities’ who sell multi-million-dollar homes straight from the platform.

That said, knowing who to follow isn’t always obvious. We’ve put together this list of the best real estate Instagram accounts that will bring a daily stream of interesting and helpful real estate content at your fingertips.

1. Lance Tuazon (@lance_tuazon_design)

Keller Williams agent Lance Tuazon is a bright example of an Instagram success story — he amassed a large following by making collages out of listing photos.

2. National Association of Realtors (@nardotrealtor)

NAR uses Instagram to post housing studies, industry data and market statistics that could help you in your work.

3. Loida Velasquez (@loidavelas)

eXp Realty agent Loida Velasquez regularly writes behind-the-scenes posts about her real estate work.

4. RE/MAX Real Estate (@remax)

Most real estate giants should already be in your daily feed.

5. Chad Caroll (@chadcaroll)

Taking the Instagram listing up a notch, broker Chad Carroll actually posts the price and property information of each home in the Instagram caption itself.

6. The Broke Agent (@thebrokeagent)

For your daily dose of real estate comedy, be sure to follow The Broke Agent for industry-related jokes and memes.

View this post on Instagram

“Hi this is…” CLICK!

A post shared by The Broke Agent (@thebrokeagent) on

7. Amy Bohutinsky (@amybo)

As Zillow’s COO, Amy Bohutinsky regularly posts real estate news and interesting industry tidbits.

8. Compass (@compass)

Not limiting itself to company news, tech-forward Compass reposts the most interesting listings from its agents across the country.

 9. Desiree Patno (@desireepatno)

The founder of Women in the Housing & Real Estate Ecosystem (NAWRB), Desiree Patno regularly features influential women in real estate on her account.

10. Fredrik Eklund (@fredrikeklundny)

Known for his head-spinning real estate career, Fredrik Eklund has starred on Million Dollar Listing New York and closed over $5 billion in residential real estate sales.

11. Molly Nichols (@mollynicholsatw)

Along with posting photos of regular properties, this Keller Williams agent also posts quick home decoration tips and runs ‘Minutes With Molly,’ an Instagram Stories show in which she gives selling advice.

12. Ian Grossman (@realestate_atx)

To stand from other agents in the Austin area, Keller Williams’ Ian Grossman accompanies his property photos with interesting tidbits about its neighborhood.

13. The Real Houses Of Instagram (the_real_houses_of_ig)

Kate Rumson’s extremely popular Instagram account is another must-follow for anyone in the industry.

View this post on Instagram

I need your help … as some of you may know I am currently in the process of buying land and designing a custom dream home with my architect. ⁣ ⁣ We finalized floor plans and now trying to decide on the front elevation of the home. Everything in both versions is the same, except for the very center of the house and the roof line above front door. ⁣ ⁣ I love both versions: option (A) adds another dimension, and option (B) exudes that European flair I love so much.⁣ ⁣ This will be my very own dream home and I am planning on living in this home for a while, but it’s always very important to think of resale with real estate and design as universally appealing as possible… that is why I will go with the version that is going to get more votes. ⁣ ⁣ Which version do you like more?⁣ ⁣ You can follow the entire process of this home being built on my personal page @katerumson ⁣ ⁣ My architect: @planarchitecture ⁣ ⁣ #newconstruction #customhome #dreamhome #construction #architecture #housedesign #houseexterior #exterior #newjersey #njhomes #njluxuryrealestate #newjerseyhomes #njrealestate #njluxury #monmouthcounty #bergencounty #morriscounty #hudsoncounty #essexcounty #somersetcounty #passaiccounty

A post shared by Interior Design | Home Decor (@the_real_houses_of_ig) on

14. Architectural Digest (@archdigest)

While not directly real estate-related, this magazine’s Instagram is an excellent source of design and home styling inspiration.

View this post on Instagram

When longtime clients and friends of @kenfulk described their dream Mexican retreat, the designer knew it would be no ordinary home. He writes about the experience in this month’s AD: “The clients had long admired the work of the Mexican architect Ricardo Legorreta, and they had hoped to one day have a house designed by his vaunted firm (@legorreta_arqs). They took inspiration from the spectacular oceanfront setting and their favorite memories from beach locales around the globe—Tulum, St. Barts, Ibiza, Mykonos. The task of translating these references into a visual language fell to me. Through the combined efforts of my team, Víctor Legorreta (Ricardo’s son and successor) and project architect Marcela Cortina Rodríguez, and the clients, who were intimately involved throughout the process, a collective narrative developed. From the beginning, this house was going to be grand—not only in scale but in aesthetic. Legorreta designed a low-slung 30,000-square-foot house that slowly reveals itself as you enter and wend your way through a series of spaces, eventually leading up to a full view of the Sea of Cortez in all its azure splendor. For such a large house, it’s imperative that you don’t experience it all at once, but instead there’s a sense of exploration when you aren’t quite sure what’s going to come next…We wanted to create a sense of ‘otherness’—an oasis in the Baja desert. In fact, water features throughout the house give it the feeling of an island floating on the sea (that water also has the added benefit of cooling the air on the hottest of days). As you look across the central courtyard’s large reflecting pool—where a hydraulic platform rises at the touch of a button to accommodate a dining table and chairs—you see straight through the double-height living room to an infinity pool painstakingly colored to match the hue of the water beyond.” See more of the home through the link in our profile. Photo by @thefacinator; text by @kenfulk

A post shared by Architectural Digest (@archdigest) on

15. Bill Larsen (@flipsocal)

Grupe Real Estate’s Bill Larsen posts impressive before and after photos of properties he works on.

16. Zillow (@zillow)

You wouldn’t ignore Zillow in your regular work, so don’t do it on Instagram.

17. Jessica Honeycutt (@realtor_jessicahoneycutt)

This eXp Realty Realtor is a good example of how to run an interesting and relevant Instagram page.

18. Windermere Real Estate (@windermere)

Follow for some West Coast real estate porn.

19. Matthew Sweat (@sweatbrah)

Coming from a background in photography, this Keller Williams agent posts particularly stylish photos of homes.

View this post on Instagram

West Shore

A post shared by Matthew Sweat (@sweatbrah) on

20. Real Estate Academy (@realestate_academy)

This Instagram account interjects photos of luxury listings with industry advice.

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Only @highclasshomes

A post shared by #1 Real Estate Page (@realestate_academy) on

21. Inman (@inmannews)

Need we say more?

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The big stories of the week all in one place.

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Email Veronika Bondarenko

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