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The always energetic real estate coach Tom Ferry shared with attendees the four most common mistakes that luxury real estate agents make – and he’s heard all kinds of stories during his coaching sessions.
The four most common mistakes, according to Ferry, are: focusing on problems that are too small; casting too small a net; being afraid to take risks and not following a process.
“If you’re not punching consumers in the face, nobody knows who you are,” Ferry said.