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David Friedman created the world’s leading database of ultra-high-net-worth consumers — as a result, he’s essentially the world’s leading expert on the ultra-affluent and, in particular, how to talk to them. “Everybody has existing relationships, whether it’s with friends or people you work with,” Friedman notes. “The key to connecting with ultra-high-net-worth buyers and sellers is to start with people you already know and map around them.”