Ever wonder what your coworker is so intently staring at on her computer screen? Maybe its pictures of adorable dogs on Facebook or Donald Trump’s latest rant on Twitter, but according to Redfin’s latest data analysis, there’s a good chance they’re simply searching for a new home.

Redfin.com experiences a 64 percent spike in user search activity on Fridays at 10 a.m., making it the most popular time to look at listings. The second most popular time is Mondays at 11 a.m. when user search activity increases by 61 percent. Overall, Redfin says, buyers tend to search during the workday (tsk-tsk) more than any other time of the week, with weekday evenings being the most unpopular.

Wednesdays at 9 p.m. is the most unpopular time for user search activity (-7.4%), and during the weekends (6 p.m. on Friday and 7 a.m. on Monday) the site only experiences a 22.4 percent rise in activity — a far cry from the 64 percent spike seen on Friday morning.

“One possible explanation is the popularity of weekends for hitting the pavement and touring homes in person rather than through a computer or smartphone screen,” said Redfin’s Dana Olsen in the report. “Another reason could be the rise in real estate technology tools such as those offered by Redfin.”

Zillow highlighted the importance of online search tools in its 2018 Consumer Housing Trends Report, noting that 79 percent of all buyers use sites such as Redfin, Zillow, and Trulia to find the perfect abode.

The average buyer spends 4.4 months searching before making a purchase, and relies on these sites to find comprehensive data about the home and its history (59%), an agent or broker’s evaluation of the home (47%) and pictures of the home (46%).

Email Marian McPherson.

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription