Swanepoel Trends Report helping brokerages navigate rapid real estate industry change

The most thorough annual analysis of brokerage industry trends

The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value proposition.

Now in its 14th year, and this time published for the first time in December (60 days before its previous publish date of February 1), the 2019 Swanepoel Trends Report is the only deep annual analysis of the forces changing the residential real estate brokerage industry.

Designed to help brokerages make sense of, and prepare for, the rapidly changing industry, the report analyzes the top 10 trends and forces shaping the real estate brokerage industry for the next 18 to 24 months.

Led by industry stalwart Stefan Swanepoel and supported by the T3 Sixty management consulting and editorial team, this deep analysis of the residential real estate brokerage industry requires over a 1,000 hours of research and months of rigorous thought and study. T3 Sixty first identifies the trends, then analyzes them before distilling the key strategic knowledge real estate leaders need to know into a 196-page report.

This year’s report puts today’s rapid change and innovation in context based on analysis of over a century of industry innovation and maturation. Through extensive research, T3 Sixty has identified that the industry operates on innovation cycles that repeat every 13 to 18 years. The industry is currently in its ninth cycle.

Each of these innovation cycles include periods of early adoption, accelerated growth driven by cycle-specific innovation and then a period of saturation and maturation. The mind-bending amounts of capital pouring into the industry propel the current innovation cycle, chronicled in this report’s Trend No. 10, “The Residential Real Estate Brokerage Shift.”

Trend No. 3, “The Technology Conundrum,” details the technology strategies brokerages and agents must employ to effectively compete in the new tech-advanced industry environment outsized amounts of investment capital has created.

Trend No. 1, “Mapping the New Residential Real Estate Landscape,” provides a novel, side-by-side comparison of the industry’s 12 predominant real estate brokerage business models.

By focusing on five core brokerage business model elements – agent compensation, technology, operating capital, consumer relationship and consumer fees – T3 Sixty’s model enables comparisons of traditional companies such as Realogy, HomeServices of America, Hanna Holdings, Re/Max and Keller Williams Realty with newer high-flyers such as Redfin, Realty One Group, HomeSmart and Opendoor.

Other trends analyzed in the 2019 Swanepoel Trends Report include the evolving brokerage and agent consumer value proposition (Trend No. 9), the emergence of blockchain technology and its potential real estate applications (Trend No. 8), the next generation of real estate data standards (Trend No. 5) and the future of real estate artificial intelligence (Trend No. 2). The report also spotlights how leading brokers across the country are responding to these trends.

Knowledge is power. Each year T3 Sixty gives brokerages cutting-edge knowledge to help them stay ahead of the curve with the Swanepoel Trends Report. Get your copy of the 2019 report here.


In addition to the Swanepoel Trends Report and its brokerage management, mergers and acquisitions, MLS and technology consulting work, T3 Sixty publishes an annual ranking of the industry’s top leaders in the SP200, ranks the nation’s top brokerages, franchisors and holding companies in the Swanepoel Mega 1000, assesses industry technology and organizations with in-depth analysis and develops numerous technology case studies.

Paul Hagey serves as T3 Sixty’s executive editor and runs the real estate content digital marketing agency HageyMedia.