New data suggests that 2019 could be a boom year for smart video doorbells as Americans increasingly adopt home automation technology.

The data, from market research firm Parks Associates, indicates that 25 percent of U.S. households with broadband plan to buy a smart video doorbell this year. If all, or even most, of those households go through with their plans, it would represent a massive jump in the number of homes with smart doorbells; according Parks Associates, only 8 percent of homes with broadband had a smart doorbell during the final months of 2018. At the end of 2017, a mere 7 percent of broadband homes had a smart doorbell.

Google’s Nest Hello video doorbell. Credit: Google.

Smart doorbell models vary from company to company, but typically include a bell as well as a camera that allows homeowners to see who has come to visit. Popular models allow homeowners to access the video feed on their phones, and many integrate into other smart home technology. They have been marketed as providing both convenience and safety.

About 88 percent of U.S. homes currently have broadband, Parks Associates also reported. The new data on smart video doorbell adoption was based on a survey of 10,000 households across the U.S.

Do you plan to buy a smart doorbell this year? Let us know:

The growth of smart video doorbells comes as consumers face an increasing number of options for home automation. Large companies — such as Google with its Nest smart thermostat and related products — have been making inroads into the sector for years, but competition has intensified more recently with numerous devices promising to apply technology to lighting, locks and energy generation, among other things.

Last year, Amazon made headlines after acquiring smart doorbell maker Ring in a deal estimated to be worth more than $1 billion.

However, adoption of smart home technology does face challenges. Ring, for example, has raised concerns about privacy as it developed social networking features.

Paul Palmer

Commenting on the spread of smart video doorbells, Paul Palmer — an executive at cyber security firm F-Secure — said in a statement Thursday that his company found that more than two thirds of consumers are concerned about security related to smart home devices. Other challenges have to do with cost and set up.

“There are several challenges in driving the uptake of smart home products and services such as interoperability issues, difficult setup, high prices, slow replacement cycle of household devices as well as security and privacy concerns,” Palmer said in the statement.

Email Jim Dalrymple II

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Hear from Realogy, Pacaso, SERHANT., Spotify, Redfin, Douglas Elliman, and 100+ more leaders at ICNY.Register now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription