Playing the long game in luxury sales

How REALTOR© Mary Ciminelli manages client expectations and keeps luxury homes top-of-mind

“When listing a luxury mountain home for sale, statistics show that it’s going to take at least a year to three years to sell,” notes Summit Sotheby’s International Realty agent Mary Ciminelli, an expert on the ins and outs of mountain property sales in Park City, Utah.

The pace of luxury sales means that both you and your clients need to be in it for the long haul. From effective contact management to attention-generating open houses, Ciminelli gives her top tips for maintaining communication with clients and keeping a property in view of your target markets over time. Dynamic video footage, frequent updates, proactive expectation-setting, and agent authenticity go a long way to keeping a luxury listing competitive.

When sales timelines are long, the best strategy is one that keeps both clients and the market appraised and engaged.


About Sotheby’s International Realty Affiliates LLC

Sotheby’s International Realty was founded in 1976 as a real estate service for discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans 990 offices located in 72 countries and territories worldwide, including 43 company-owned brokerage offices in key metropolitan and resort markets. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is comprised of an affiliate network, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a host of operational, marketing, recruiting, educational and business development resources. Affiliates and agents also benefit from an association with the venerable Sotheby’s auction house, established in 1744. For more information, visit www.sothebysrealty.com.

The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY) a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty Inc., both fully support the principles of the Fair Housing Act and the Equal Opportunity Act.