On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer breaks down getting comfortable with being uncomfortable. Always be hustling and learning new skills, and never become complacent.

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer gives you his top tips for staying relevant.

We are always headed somewhere; if you aren’t moving forward, you’re moving backward. Sure, it’s nice and comfy to stick with what works. And it can be extremely uncomfortable to learn something new. But complacency and stagnancy inevitably leads to backsliding, irrelevance and demise.

My advice? Get comfortable with being uncomfortable. 

 

Here are my four tips to staying relevant and maintaining a professional evolution.

  1. Know your craft

All of it. Stats, comps, neighborhoods. Marketing — learn how to edit video, shoot a camera, tell a story

And be humble in your learning. Remember there’s always more to learn

  1. Act, don’t react

This is your value-add. Make bold predictions. Your clients are counting on you to know more than them. And these days, that means you have to know more than how much the house down the street sold for or the square footage of a home.

You need to have a handle on the market atmosphere and what could be coming down the pipeline.

This also means paying attention to where everyone else is putting their attention. In other words, take control of your marketing and put your content in front of people. 

  1. Write it all down

Write down where your deals came from. Track what is and isn’t working.

  1. Give it all away (without expectations)

Honestly, for me, it all comes down to this. Give away as much information as possible in the hopes that it might be useful for someone else. Give freely, and don’t think twice about what you might get in return. Keep your head out of the results.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Don’t miss out! Inman Connect Las Vegas is this week and you can catch all the excitement with a virtual ticket.Register Now×
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription