On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how to give your business your all in 2020. As we move into the new year, make a resolution not to do anything in half measures.

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how to give your business your all in 2020.

Real estate is haunted by an epidemic. It’s contagious and sticky, and it has negative side effects. It’s spreading like wildfire and threatens to haunt us all over the country.

It’s called half measures.

Real estate agents dip their toes in the water of change, technology and new endeavors. Agents try their hand at something for a few months, and if the needle doesn’t move, they bail — that’s a half measure.

To be successful at anything at all, you need consistency. You have to be all in. As we tie 2019 with a bow and begin to unwrap 2020, it’s a good time to evaluate the year’s endeavors. Did you give it your all?

Whatever it is, you’re excited about for next year, whether it’s owning your branding (I hope that’s on the list), getting more authentic with your prospecting or just getting consistent with your social media content — jump in with all that you have. And don’t stop. Give it an entire year.

You probably won’t be very good at first, which should be comforting because that means you don’t have to worry about or fear failure. You will fail.

You can’t think your way into right acting. You have to act your way into right thinking. So, don’t worry about how you feel about all of it, and don’t give the fear any stage time in your brain.

Just keep moving in consistent and constant action, all with a positive attitude. If you want to protect yourself from this horrible epidemic of half measures, start by giving this podcast a listen.

Peter Lorimer is the CEO of Beverly Hills, California-based PLG Estates.

Are you ready for what the industry holds in 2020? Inman Connect New York is your key to unlocking opportunity in a changing market. At Connect you will gain insight into the future, discover new strategies and network with real estate’s best and brightest to accelerate your business. Create your 2020 success story at Inman Connect New York, January 28-31, 2019.

Agenda | Speakers | Past Connect Videos

Thinking of bringing your team? There are special onsite perks and discounts when you buy tickets together. Contact us to find out more.

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