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As a broker-owner, it can be tempting to simply shell out thousands of dollars per month on online leads in the hopes it will make a measurable difference in sales. However, it takes much more than a large budget to experience a return on investment that’s worthwhile.
Watson Realty ERA President and CEO Ken Carter and Better Homes and Gardens Company Lead Generation Director Jason Oberman shared the steps to creating a robust lead generation program during the “Not Just About the Funnel: Smart Ways to Generate Leads” panel at Inman Connect New York.
Tune into the full video above for tips on how to get more ROI, or check out the article.