It takes much more than a large budget to experience a return on investment that’s worthwhile. Hear from the experts who have honed their processes on what it really takes here.

Inman Connect sessions are on video replay. Tune-in for winning strategies, and discover what’s next in real estate. Session videos, livestream access and event discounts for Connect are all exclusive to Inman Select subscribers.

As a broker-owner, it can be tempting to simply shell out thousands of dollars per month on online leads in the hopes it will make a measurable difference in sales. However, it takes much more than a large budget to experience a return on investment that’s worthwhile.

Watson Realty ERA President and CEO Ken Carter and Better Homes and Gardens Company Lead Generation Director Jason Oberman shared the steps to creating a robust lead generation program during the “Not Just About the Funnel: Smart Ways to Generate Leads” panel at Inman Connect New York.

Tune into the full video above for tips on how to get more ROI, or check out the article.

Don’t miss out on the latest Inman Connect videos published daily. Discover what’s next and grow your business by watching on replay or joining us at upcoming events for live learning and networking. 

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