RE/MAX Integra, an independently owned Canadian subfranchisor of RE/MAX, is supplying “RE/MASKs” to all its North American brokerages.

As more states gradually open up for business in the wake of the COVID-19 pandemic, and buyers and sellers gain more confidence, many real estate agents will need to stock up on PPE supplies in order to conduct in-person transactions. Fortunately for all North American brokerages under the RE/MAX Integra brand, they won’t have to look very far.

Fiona Petrie | RE/MAX Integra

The reusable, RE/MAX-branded face mask that hooks over the ears will be provided to all 19,000 RE/MAX Integra agents across North America to help agents safely navigate business when in-person meetings are necessary.

“At first, it was a bit challenging to source the right producer for the masks,” Fiona Petrie, U.S. executive vice president and managing director of RE/MAX Integra, told Inman via email.

“[We] wanted to make sure we had the right quality, coupled with the ability to produce a mass quantity of masks,” Petrie added. “As we were searching, one of our top commercial agents, Andy Kushner with RE/MAX Professionals, reached out about an opportunity to produce branded masks, and that’s who we decided to do business with.”

RE/MAX Integra plans to have face masks ready to ship out to agents by the end of the day on Tuesday, May 12.

Mike Jones, broker/owner at RE/MAX At the Crossing in Indianapolis, using the new “RE/MASK”

If agents would like to order additional masks to provide to clients, they may do so at a cost of $5.50 per mask for a pack of 25 masks.

In addition to providing face masks to agents, RE/MAX Integra is also encouraging agents to limit contact with the general public, postponing open houses indefinitely, enacting reduced hours at RE/MAX offices and increasing the use of alternative technologies to connect with clients, host virtual tours and create other virtual presentations.

“When the going gets tough, the RE/MAX network comes together to ensure employees and customers feel safe and supported,” Petrie said.

Email Lillian Dickerson

Update: This story was updated on May 13 to reflect that additional face masks will cost agents $5.50 per each additional mask, which can be ordered in packs of 25 face masks.

coronavirus | RE/MAX
Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
Thank you for subscribing to Morning Headlines.
Back to top