RE/MAX Integra, an independently owned Canadian subfranchisor of RE/MAX, is supplying “RE/MASKs” to all its North American brokerages.

As more states gradually open up for business in the wake of the COVID-19 pandemic, and buyers and sellers gain more confidence, many real estate agents will need to stock up on PPE supplies in order to conduct in-person transactions. Fortunately for all North American brokerages under the RE/MAX Integra brand, they won’t have to look very far.

Fiona Petrie | RE/MAX Integra

The reusable, RE/MAX-branded face mask that hooks over the ears will be provided to all 19,000 RE/MAX Integra agents across North America to help agents safely navigate business when in-person meetings are necessary.

“At first, it was a bit challenging to source the right producer for the masks,” Fiona Petrie, U.S. executive vice president and managing director of RE/MAX Integra, told Inman via email.

“[We] wanted to make sure we had the right quality, coupled with the ability to produce a mass quantity of masks,” Petrie added. “As we were searching, one of our top commercial agents, Andy Kushner with RE/MAX Professionals, reached out about an opportunity to produce branded masks, and that’s who we decided to do business with.”

RE/MAX Integra plans to have face masks ready to ship out to agents by the end of the day on Tuesday, May 12.

Mike Jones, broker/owner at RE/MAX At the Crossing in Indianapolis, using the new “RE/MASK”

If agents would like to order additional masks to provide to clients, they may do so at a cost of $5.50 per mask for a pack of 25 masks.

In addition to providing face masks to agents, RE/MAX Integra is also encouraging agents to limit contact with the general public, postponing open houses indefinitely, enacting reduced hours at RE/MAX offices and increasing the use of alternative technologies to connect with clients, host virtual tours and create other virtual presentations.

“When the going gets tough, the RE/MAX network comes together to ensure employees and customers feel safe and supported,” Petrie said.

Email Lillian Dickerson

Update: This story was updated on May 13 to reflect that additional face masks will cost agents $5.50 per each additional mask, which can be ordered in packs of 25 face masks.

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