Panelists at Inman Connect Now argued that teams are nimble, and can provide significant value to both consumers and real estate professionals.

Are you receiving our weekly Teams Beat newsletter? For the latest news, insight and trends on teams, subscribe here.

Real estate teams are likely to continue increasing in popularity, and to see their profits grow, in the future even as brokerages themselves see their margins compressed.

That, at least, was the takeaway from a Tuesday panel at Inman Connect Now dubbed Where Teams Go From Here. The panel featured Adelina Rotar, a team leader with Ben Kinney Companies in Texas, and Wilson Leung, a team leader with Own Real Estate in California. Vija Williams, director of growth at Ben Kinney Companies, moderated the conversation.

Both Rotar and Leung agreed that teams offer agents a number of advantages, including that they provide a way to get started in an industry that depends on contacts and networking.

“They have a book of business,” Leung said. “They have vendor relationships. All of that is going to continue to grow.”

“I think teams are here to stay,” Rotar agreed. “I think they’re only going to increase in marketshare.”

Rotar went on to argue that teams are fast and nimble, allowing them to adapt quickly to market conditions. And they offer a kind of double whammy: With their collection of specialists, teams can create value for consumers and for agents. Rotar specifically said that going forward, she expects to see teams that are assembled with “operational specialists, technology specialists, sales specialists and marketing specialists.”

“The model that will thrive and that will provide the highest level of service to the consumer will be those models that are flexible,” she continued. “A model that will provide a consumer-centric and an agent-centric value proposition. The model that can marry the technology of tomorrow with that heart felt level of service.”

Adelina Rotar during a Tuesday panel at Inman Connect Now. Credit: Inman

However, on the flip side Leung added that teams that fail to focus on serving customers and instead get distracted by efforts such as recruiting could end up facing harder times.

“A focus on other things other than serving the client is going to be the downfall of the team,” he said.

Wilson Leung during a Tuesday panel at Inman Connect Now. Credit: Inman

None of the panelists were anti-brokerage. Indeed, they all work at brokerages.

But Williams began the conversation by noting that she has observed brokerage “margins are shrinking.” That doesn’t mean they’re going away, but rather that teams are increasingly becoming a kind of front line in real estate, where agents are able to merge new types of service and technology.

Leung described a similar trend, saying he has watched brokerage margins gradually decrease over the last 10 years.

None of that means brokerages are irrelevant. But, the panelists argued, it does mean teams in the future will likely go above and beyond what brokerages can accomplish.

“Brokerages are important,” Rotar concluded, “because they are the platform for the team.”

Email Jim Dalrymple II

We’ve got a full slate of digital and in-real-life events planned for 2021, for the best community in real estate. Up next: Connect Now on April 20. Save the dates, and register now!

agent advice | teams
Show Comments Hide Comments


Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription