Beyond Pricing, a startup providing pricing recommendations for Airbnb and other short-term rental hosts, this week announced that it is rebranding to simply Beyond.

The change reflects that the San Francisco-based company, founded in 2013, now offers more than a dynamic pricing tool designed to maximize rental revenue for Airbnb hosts and property managers, according to a press release.

Rather, the startup now offers multiple products that streamline and modernize revenue management for the short-term rental (STR) industry, including real-time performance insights, revenue forecasting, one-on-one listing reviews, direct booking sites and online travel agency syncing, the company said.

“Our new brand represents an unrelenting drive and dedication to our customers, as well as our evolution into a multi-solution revenue management platform,” said Beyond CEO Julie Brinkman, in a statement.

“We’re thrilled to be on this journey with our customers, and we understand that while the growth in the vacation rental industry is exciting, it presents complex challenges for owners and managers. Our entire team at Beyond is focused on providing technology, products, and service that deliver outcomes, results, and value for every short-term rental business, large or small.”

This is not the first rebrand for the company, which was previously known as Beyond Stays. The change comes with a new logo, which the company said on its website includes light blue price tag as “a nod to our origins” but zooms out to the shape of a house: “a fuller, bigger picture that symbolizes our transformation.”

New Beyond logo

It’s a departure from the old logo, but not a drastic shift.

Old Beyond Pricing logo

Beyond noted that the short-term rental market has grown significantly in the last five years compared to other sectors of the travel industry and currently stands at $100 billion annually.

“Travelers are driven by great value and choice amenities,” the company said in its release. “And short-term rental owners and managers are kept up at night by a slew of challenges — logistically, functionally, legislatively, just to name a few. These short-term rental owners and managers need sophisticated technological tools and systems that enable them to compete not only with the Airbnb down the street but also with the global hotel brands.”

The company said it has supported, to date, thousands of property owners and managers and more than 340,000 listings in more than 7,500 cities worldwide.

“Beyond has been our trusted partner for many years, empowering us to be proactive with our rates, rather than reactive,” said Nicki Blankenship, revenue manager at Southern Vacation Rentals, in a statement.

“In fact, we’ve achieved a 15 percent increase in revenue. As this industry has grown rapidly, Beyond has enabled us to meet and exceed the expectations of our clients. It’s exciting to see this next step in the evolution of Beyond and how it has continually met changing market and consumer demands through its platform and market guidance.”

Beyond raised $42.5 million in Series A funding back in August 2019, bringing the company’s total funding to $46 million, according to Pitch Book Data. Bessemer Venture Partners led the round and Bullpen Capital, Amicus Capital, Plug and Play Tech Center, and Colin Wiel also participated.

“We’re really excited about this change,” said Talia Goldberg, partner at Bessemer Venture Partners, in a statement. “Beyond’s focus on creating and innovating valuable tools that are supported by excellent customer service is setting them apart from the rest of the pack. As entrepreneurs and small businesses around the world continue to adopt the tools in Beyond’s revenue management platform, they will undoubtedly see their businesses grow.”

Email Andrea V. Brambila
Like me on Facebook | Follow me on Twitter

marketing | rentals
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Network with CoStar, Redfin, Realogy, SERHANT., Divvy, and thousands more in-person at ICLV this October. Prices go up Sunday.Register Now×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription