Premier Agents and prospective buyers can now talk to each other without leaving the Zillow Premier Agent app, thanks to a new in-app call feature released on Wednesday. The feature is currently available for iOS users nationwide, with a phased rollout for Android users slated to finish by August.

Raquel Russell

“We are always looking for new ways to support our Premier Agent partners in their business, and these app improvements help agents make the most of each new connection and set more showing appointments,” Zillow Vice President of Partner Success Racquel Russell said in a written statement. “Ultimately, we want to help buyers get into their dream home, and giving agents the tools to provide exceptional service to our shared customers is a key factor in making that happen.”

With the update, Premier Agents no longer have to follow a series of prompts to accept a buyer’s call. Now, they’ll receive a call notification within the Premier Agent app with the buyer’s name, home search preferences, and the specific listing they’re inquiring about.

They’ll have 30 seconds to answer the call by either clicking the ‘accept’ button or saying ‘yes’ for a hands-free experience. Agents can also have their calls routed to an assistant or inside sales agent (ISA) by setting up a team profile and creating routing rules, so buyer inquiries go directly to their teams.

Russell said the new feature yielded 45 percent faster telephone connections and a 7 percent increase in appointment rates during beta testing.

“As customer expectations and the real estate industry landscape change, Zillow is evolving to meet these changes by building a platform and tools aiming to deliver a more seamless home buying and selling journey,” Russell added. “A great real estate agent is essential to helping customers successfully find and buy their next home, and Zillow is developing tools and products like the connections experience to help agents succeed now and into the future.”

Email Marian McPherson

technology | Zillow
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Limited time: Get 30 days of Inman Select for $5.SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription