Brian Gubernick of Homeward, Tracy McLaughlin of The Agency and Andrew Allen of CENTURY 21 Christel Realty shared advice on how to win in 2022 at Inman Connect New York.

Inman events are the best way to connect, learn and grow. Don’t miss the next one, Aug. 3-5 at Inman Connect Las Vegas! Get your ticket now for the best price.

Tracy McLaughlin, a top-performing agent with The Agency, personally conducted $108 million in sales in 2021.

“This year, I think I’ll be lucky if I do about 35 percent of that volume,” McLaughlin told an audience of real estate professionals during the first day of Inman Connect in New York on Tuesday.

Agents and their buy-side clients are facing challenges amid the high prices and low inventory that have created a hyper-competitive environment agents are operating in today.

McLaughlin was on a panel that discussed the challenges and opportunities for agents to win in 2022.

She cited economic uncertainty and the ongoing competitive market as existing challenges. 

Russia’s war in Ukraine has been dampening economic outlooks due to its possibility to escalate. Interest rates rose rapidly to start the year, reaching 5 percent well before analysts expected after a prolonged period near record lows. Economists now say there’s a 28 percent chance of a recession within the next year, according to The Wall Street Journal.

In response, McLaughlin said she’s putting in more time into each client.

“I’m trying to be more hands on, more time,” she said. “Because the volume has lessened.”

Brian Gubernick, chief real estate officer at the Power Buyer brand Homeward, said agents should focus this year on finding clients who don’t necessarily want to buy a house, but rather the ones that need to buy one.

“I really, truly believe that the buyers and the sellers this year from this point forward are really those that need to do something versus want to do something,” Gubernick said, talking about the people who are moving due to work or a growing family. “If you’re not sourcing or looking for those types of people, they’re not just going to be walking into your open houses like they were before.”

“I do think we get super creative too often,” he added. “In other words, I would keep it simple. Whatever you’re doing right now…can you double that activity?”

Andrew Allen, Centurion and President’s Producer, CENTURY 21 Christel Realty, agreed with that last point. He said one piece of advice wasn’t particularly earth-shattering. Rather, it was a standard activity among successful agents.

“Double down on our database,” Allen said. “You just have to do it.”

That’s not to say he’s not getting creative.

He shared an example of the challenges and opportunities he’s faced when using a phone service on behalf of a client to send messages to potential sellers letting them know he had a buyer for them.

Allen held his phone up to the microphone and put it on speaker to share the challenge: a woman’s response to his unsolicited message. 

“Hey, Andrew, did you actually just call my house? Trying to sell me a house? Are you freaking kidding me?” the woman’s voicemail to Allen said. “Take my number off your list. This is tacky. Fucking tacky. You’re a piece of shit salesman.” 

After laughter from the audience subsided, Allen shared the upside of the call.

“For every one of her, I have three people who are like yeah maybe,” he said. “You have to just shake it off.”

Email Taylor Anderson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription