With a new office in Alaska and an expanded presence in South Carolina, Motto Franchising has announced seven new franchisees in 2022.

In a shifting real estate market, the guidance and expertise that Inman imparts are never more valuable. Whether at our events, or with our daily news coverage and how-to journalism, we’re here to help you build your business, adopt the right tools — and make money. Join us in person in Las Vegas at Connect, and utilize your Select subscription for all the information you need to make the right decisions. When the waters get choppy, trust Inman to help you navigate.

Real estate franchising giant RE/MAX’s mortgage subsidiary Motto Franchising LLC now has an office in Alaska and expanded its presence in South Carolina.

With the opening of Wasilla, Alaska-based Motto Mortgage Aurora in June, Motto boasts 200 offices in 39 states and Washington, D.C. — everywhere but Connecticut, Maine, Minnesota, North Dakota, Nebraska, New Hampshire, New York, Rhode Island, South Dakota, Utah and Vermont.

Lucas Adams

Lucas Adams, broker-owner of Motto Mortgage Aurora, will serve homebuyers throughout the state.

“We provide the scope, scale and support of a large retail lender, while offering the flexibility, autonomy and exceptional service of a local mortgage broker that knows how to navigate the intricacies of the home buying process in your market,” Adams said in a statement.

Lee Linhart

Motto Mortgage Resolute, another new office in Greenville, South Carolina, is the seventh Motto Mortgage office open for business in the state, the company said Tuesday. It’s owned by Lee and Laura Linhart, broker-owners of RE/MAX Results which operates offices in South Carolina, North Carolina and Tennessee.

Laura Linhart

Motto Franchising doesn’t make loans but is a technology, compliance, training and marketing solution for mortgage brokers. The company provides its “mortgage brokerage-in-a-box” to RE/MAX affiliates or any real estate broker or entrepreneur. RE/MAX also provides mortgage loan processing services to mortgage brokers through another subsidiary, wemlo.

Motto Franchising helped its franchisees open 60 new offices in 2021 surpassing a goal of 50 new offices set by CEO Ward Morrison last spring. So far this year, Motto Franchising has announced the opening of seven new franchise offices including:

Growth of Motto Mortgage network

According to RE/MAX’s most recent quarterly report to investors, 191 independently-owned offices were operating under the Motto Mortgage brand as of March 31, up 27 percent from a year ago. While only three new offices have been announced since then, a company spokesperson said the total number of open Motto Mortgage offices has grown to 200, with official announcements of some offices that are already open still pending.

Editor’s note: This story was updated on Wednesday, July 13, to correct that Motto Mortgage says it currently has 200 open offices in 39 states, a total that includes offices whose openings haven’t been publicly announced.  

Get Inman’s Extra Credit Newsletter delivered right to your inbox. A weekly roundup of all the biggest news in the world of mortgages and closings delivered every Wednesday. Click here to subscribe.

Email Matt Carter

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription