The images, sold as unique digital tokens called NFTs, can be used on social media to market real estate agents to the crypto community.

Join industry visionaries Pete Flint, Spencer Rascoff, Ryan Serhant and more at Inman Connect New York, Jan. 24-26. Punch your ticket to the future by joining the smartest people in real estate at this must-attend event. Register here.

Real estate agents looking to market themselves as metaverse- and blockchain-savvy industry figures have a new way of identifying publicly with the crypto community.

Web3 real estate startup Propy on Tuesday announced it was rolling out a new line of crypto-themed avatar images for agents, which it is selling in the form of unique digital tokens known as NFTs (non-fungible tokens). 

The limited-edition line of avatars — known as “MetaAgents X Shredders — can be placed on social media to help agents market themselves as knowledgeable about blockchain technology, according to the release. Artist Dan Weinstein designed the images.

“With Real Estate becoming more crypto-friendly, adding one of these ‘MetaAgents X Shredders’ to your collection or used as your social media profile, will signal to the world and your tech savvy peers that you are a visionary in a new digital world of real estate,” Propy CEO Natalia Karayaneva said in the news release.

The avatar transactions are conducted with Propy’s cryptocurrency, which late Tuesday morning was trading for about 60 cents per token on the Crypto.com exchange.

The NFTs for each avatar will be sold via lottery auction on a first come, first served basis. The starting price for an avatar is 500 Propy tokens, or about $300.

Propy said that real estate coach Tom Ferry is involved in the project as an adviser.

“Many agents and real estate investors are interested in crypto and NFTs,” Ferry said in the company’s release. “As more home buyers utilize crypto earnings to purchase property, displaying an avatar immediately identifies these agents as someone who understands how cryptocurrency and NFTs work.”

In addition to the avatar images themselves, the tokens provide the owner with membership in an online community and include tickets to Propy’s upcoming Web3 and Real Estate Summit in Miami. They also allow access to the company’s Meta Agent educational course on metaverses and blockchain proptech.

Email Daniel Houston

marketing | technology
Show Comments Hide Comments

Comments

Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Success!
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription
×