Massoud Atallah joins the New England-based brokerage that has its sights set on rapid expansion. “We are 100 percent on offense,” Lamacchia told Inman.

At Inman Connect Las Vegas, July 30-Aug. 1, 2024, the noise and misinformation will be banished, all your big questions will be answered, and new business opportunities will be revealed. Join us.

With its sights set on accelerating its ongoing expansion, Lamacchia Realty has announced it has hired a new executive to lead efforts to grow the company across New England and Florida.

Massoud Atallah left Anywhere Real Estate to join the firm led by Anthony Lamacchia at a time of high growth for the brokerage.

Atallah started with Coldwell Banker in 2001 as an associate broker and rose up to become a senior vice president at Coldwell Banker Residential Brokerage and Anywhere, where he focused on mergers and acquisitions.

In an interview with Inman on Wednesday, Lamacchia called Atallah a “master recruiter” who joined the firm as senior vice president of business development, one of three SVPs in the business.

“He will definitely dramatically speed up our growth trajectory, I have no doubt about that,” Lamacchia said. “He’s extremely well known in Massachusetts, particularly in the Coldwell Banker circle.”

Lamacchia also said Atallah would help the firm gain more market share across New England and in Florida. 

Atallah spent 12 years working as a sales manager in multiple Massachusetts offices while at Coldwell Banker before moving to Atlanta in 2019 to help oversee operations there.

He’ll remain in the Atlanta area, traveling frequently to the Lamacchia offices in New England and Florida while getting acclimated to the new role.

“It’s a great opportunity for me to leverage my relationships in New England, the trajectory that Anthony’s on will help me help him,” Atallah told Inman on Wednesday. “There’s a lot of synergies between what they’re doing and my experience. It was just a good fit at the right time.”

Lamacchia Realty has set its sights on growing in strategic markets across New England. In April, the firm picked up Sears Realty, the Springfield-based family brokerage belonging to NAR President Kevin Sears. Lamacchia promised more news to come.

“We are 100 percent on offense,” Lamacchia said.

Email Taylor Anderson

Show Comments Hide Comments
Sign up for Inman’s Morning Headlines
What you need to know to start your day with all the latest industry developments
By submitting your email address, you agree to receive marketing emails from Inman.
Thank you for subscribing to Morning Headlines.
Back to top
Only 3 days left to register for Inman Connect Las Vegas before prices go up! Don't miss the premier event for real estate pros.Register Now ×
Limited Time Offer: Get 1 year of Inman Select for $199SUBSCRIBE×
Log in
If you created your account with Google or Facebook
Don't have an account?
Forgot your password?
No Problem

Simply enter the email address you used to create your account and click "Reset Password". You will receive additional instructions via email.

Forgot your username? If so please contact customer support at (510) 658-9252

Password Reset Confirmation

Password Reset Instructions have been sent to

Subscribe to The Weekender
Get the week's leading headlines delivered straight to your inbox.
Top headlines from around the real estate industry. Breaking news as it happens.
15 stories covering tech, special reports, video and opinion.
Unique features from hacker profiles to portal watch and video interviews.
Unique features from hacker profiles to portal watch and video interviews.
It looks like you’re already a Select Member!
To subscribe to exclusive newsletters, visit your email preferences in the account settings.
Up-to-the-minute news and interviews in your inbox, ticket discounts for Inman events and more
1-Step CheckoutPay with a credit card
By continuing, you agree to Inman’s Terms of Use and Privacy Policy.

You will be charged . Your subscription will automatically renew for on . For more details on our payment terms and how to cancel, click here.

Interested in a group subscription?
Finish setting up your subscription