The real estate industry is changing fast, and eXp Realty COO Wendy Forsythe believes one skill has helped her navigate every stage of her career: flexibility.
James Dwiggins and Keith Robinson sit down with Forsythe to discuss the lessons she’s learned from working as an agent, brokerage owner and executive across several different real estate business models. Forsythe explains why the ability to adapt, listen, accept change and remain flexible has become even more critical in today’s environment.
They also explore change management, asking better questions, hiring adaptable people, avoiding burnout and setting boundaries without sacrificing performance. Forsythe shares lessons from her book, Leverage Your X Factor, including why resilience is essential for building a sustainable career.
Plus, she explains why every agent should develop a consistent content strategy that fits their personality and local market.
Highlights
In this episode, you’ll learn:
- Why flexibility has been critical throughout Forsythe’s career
- How to communicate through major organizational change
- Why asking better questions makes you a stronger leader
- How boundaries and resilience help prevent burnout
- Why agents need a consistent local content strategy
Forsythe also shares the framework behind her book, Leverage Your X Factor, including focus, action, community, technology, operations and resilience. Her goal is to help real estate professionals grow without losing the energy and excitement that brought them into the business in the first place.
For agents and leaders navigating uncertainty, real estate adaptability isn’t about knowing exactly what comes next. It’s about developing the flexibility to respond when it does.
Connect with Wendy Forsythe on LinkedIn, Facebook, Instagram, YouTube and online at wendyforsythe.com.
Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.
James Dwiggins is the president of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
Keith Robinson is the president of strategy at NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.
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The views and opinions expressed on Real Estate Insiders Unfiltered are those of the hosts and guests in their personal capacities and do not necessarily reflect the views or positions of AGNT, Inc., eXp Realty, LLC, NextHome, Inc., or any of their respective affiliates, subsidiaries, officers, or directors.
