The Real Brokerage is giving its 36,000-plus agents a library of more than three dozen artificial intelligence agents that can cut listing videos, chase cold leads and move transactions forward. And like a broader recent trend in proptech, it will charge by the token rather than by the seat.
Leo Pro, unveiled Tuesday at Real’s RISE conference in Las Vegas, is the next generation of the brokerage’s in-house AI and lives inside reZEN, its proprietary operating system.
The idea is that agents won’t have to pick AI models, choose tools or write prompts. They describe the task, and Leo Pro decides which capabilities to use and coordinates the work, checking in for approval before what Real calls “important actions.”
Tamir Poleg
“Technology should make agents more capable, not less important,” Tamir Poleg, CEO of Real REMAX Group, said in a statement. “The future we’re building for our agents and the industry is one where technology takes more of the operational burden off agents’ shoulders, giving them more freedom to focus on the clients, relationships and decisions that drive their businesses.”
The launch bundles several pieces. AI Builder lets agents and teams build their own custom AI agents without code. Leo Pro Voice adds a spoken interface for giving instructions and approvals between appointments.
AiRM connects agents’ CRMs to Leo Pro for automated follow-up, and it combines CRM data with property and ownership records to flag contacts who may be ready to move.
On the consumer side, Real is expanding HeyLeo, the AI home-search concierge it launched in 2025. New features include Leo Line, a dedicated number clients can text to reach their agent; persistent consumer accounts that retain conversation history; and a tool that lets agents curate and send listings straight from a Leo conversation.
“Leo Pro is not here to replace the real estate agent. It’s here to make the agent more powerful,” said Pritesh Damani, CTO for Real REMAX Group. “[Leo Pro] can turn leads into new opportunities, answer questions, move deals forward and keep work progressing when an agent is focused elsewhere. The goal is simple: You ask, and Leo Pro gets the work done.”
Why Real is pricing Leo Pro by the task
The pricing model is the most notable departure. Leo Pro will run on Leo Tokens, meaning Real agents pay for completed work rather than for software that they may never open.
Proptech companies are increasingly pricing AI around completed tasks instead of per-seat licenses, as token costs rise with heavier usage and vendors face pressure to prove what that spending delivers.
This October, Inman turns its focus to AI and its rapid rise in real estate. During Artificial Intelligence Month, we’re digging into the startups shaking things up and the established players folding AI into their offerings.
Rechat CEO Shayan Hamidi told Inman earlier this month that he expects more in the industry to shift toward paying for completed work, though tying AI spend to closed transactions remains unsolved.
Along those lines, a Real spokesperson told Inman that the brokerage is using the pay-per-task model for Leo Pro partly to hedge against runaway AI expenses from heavier “power users.”
Under the monthly plan, Real agents get 20,000 tokens to use or lose, according to the spokesperson. If they run out, they can buy additional tokens. Real is offering an intro price of $9.99 per month for agents who sign up on Tuesday.
The brokerage platform arms race heats up
Real also launched Referral Central, which moves agent-to-agent referrals inside reZEN. Agents can match clients with colleagues using production data and service areas, send the referral agreement in a few clicks and track referrals in one place.
Real REMAX Group President Jenna Rozenblat tied the tool to the company’s recent acquisition of REMAX, which created a combined group with more than 180,000 agents worldwide.
Jenna Rozenblat
“As we continue to build on the strength of the Real network, including through our recent acquisition of REMAX, we see significant opportunities to connect agents with more resources and ways to grow their businesses,” Rozenblat said.
For now, Leo Pro and the other AI tools launched today are available only to Real Brokerage agents, not all agents under the Real REMAX Group umbrella, according to a Real spokesperson.
The launches put Real squarely in the brokerage platform race Compass escalated this year by rolling out its Home Platform to roughly 340,000 agents across the former Anywhere brands.
Rory Golod, Compass’ president of growth and platform, recently told Inman that thousands of agents at Compass International Holdings’ company-owned brands are already onboarded to Home Platform. They expect to finish by year-end, with franchisees and affiliates following in 2027.
eXp is taking a two-track approach to AI. Earlier this month at eXpCon, it unveiled the “MCP First, AI of Choice” initiative, which lets agents connect Claude, ChatGPT or whatever AI tool they already use directly to their eXp business data. At the same time, eXp is building its own tools, including AGNT OS and Nexus, a platform announced in August.
