As AI spend rises, proptech is rethinking pricing, routing and what 'value' means
The biggest threat to your pipeline isn't a chatbot
Instead of a new geographic farm, here's how to create an AI neighborhood
As AI transforms access to information, real estate stories need trusted companions
The key to using AI the right way? Keep humanity at the center of your process
You don't have to change your whole business overnight. Start with 1 task at a time
Opinion
Take the time to set up and optimize your operation with these AI workflows
SEO isn't dead, but generative engine optimization is changing the rules of engagement
Use existing artificial intelligence to your advantage, Kevin Hawkins writes in his new book. ‘You don't have to worry about AI replacing you. You have to worry about agents using AI replacing you’
Making AI part of your transaction process saves you time and money, while helping you focus on the tasks only you can do, new Inman contributor America Foy writes
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes
Keller Williams Head of Industry and Learning Jason Abrams talks about the balance between technology and touch amid the rise of artificial intelligence.
As artificial intelligence remakes plans and processes, Carl Medford writes, it's important to be transparent about how you use it to serve real estate clients
Revive’s model focuses on assisting listing agents and their clients with pre-sale renovations meant to increase market visibility and generate a return upon sale
Real estate professionals who understand this AI shift and adapt their authority-building strategies accordingly will compound their visibility over time, Molly McKinley writes
Using AI doesn’t have to be difficult or expensive, America Foy writes. Here’s how to start using ChatGPT, Google Gemini or Claude to shave hours off of your marketing efforts today