Break your bad habits, and stop blaming the market, if you want to reboot your business
Many sellers are motivated by factors of timing and logistics when listing their home
Learn how to manage the stickiest parts of the real estate transaction
Make your consultation all about the client and their needs to win in today's market
The Bank of Mom and Dad needs its own underwriting process
Watch out for the red flags, and protect yourself
Expired listings provide a wealth of new marketing opportunities
Find out what the latest news is telling your mortgage pipeline
Combine niche marketing with high-level AI prompting to develop a business-building engine
Rising property taxes and insurance costs mean variable monthly payments, even on FRMs
Opinion
Taking care of clients and prioritizing excellence is the path forward
Bernice Ross talks through the pros and cons of all-in-one mortgages from first-hand experience
Opinion
How can you put 'the art of the deal' to work for your clients?
Help seller clients position their home where buyers see it as the best value
Use this list to determine where you are paying the IRS more than you should
It's time to get a handle on your business and personal finances
Home warranties may reduce costs, but they don't eliminate them
Cut waste and generate more leads to grow your real estate business
Opinion
More buyers likely means a higher price in a shorter amount of time
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes
