Opinion
The Real Word: Agents react to Gary Vaynerchuk’s comments
Byron Lazine and Nicole White share their thoughts on the viral controversial quote
Feb 15
Opinion
The Real Word: Should sellers list the day after the Super Bowl?
Byron Lazine shares his thoughts on ‘the biggest racket of all time’
Feb 8
Opinion
The Real Word: Is tech the lead gen differentiator?
Also, recruiting top talent as a smaller brokerage and the most expensive home in America
Feb 1
Opinion
The Real Word: HENRYs, bickering buyers and the shutdown
What agents should know about the next generation of 'high earners, not rich yet'
Jan 18
Opinion
The Real Word: The implications of agent-centric
Plus, Zillow's new Premier Broker Flex Pricing and a poser who tried to steal millions from celebs
Jan 11
Running out of real estate content ideas? Try this
Here's how to use your truth as the No. 1 source of content for your real estate business
Jan 9
Opinion
Trying to build an online presence? Start here
With 42% of buyers finding their agents by referral, focus on the easiest way to get referrals — content marketing
Jan 3
Opinion
Why brokerages need to offer marketing concierge services
Concierge services are a way for brokerages to prove their value and take back some of the commission
Dec 27
Opinion
The Real Word: What does the digital end-to-end transaction dream look like?
Agent insights from the 2019 Swanepoel Trends Report
Dec 21
Opinion
The Real Word: What does concierge marketing mean for agents?
The future for real estate brokerages, the 2019 Swanepoel Trends Report and more
Dec 14
Opinion
The Real Word: What agents think about Zillow bringing back unvetted leads
Dual agency, Airbnb's new home designing plans and the death of home appraisals round out 'The Racket'
Dec 7
Opinion
The Real Word: The Airbnb hack you should know about
Architectural design and obesity, baby boomers' bathroom trends and more
Nov 30
Opinion
The Real Word: Should New Yorkers gripe about Amazon's HQ2?
NAR's weed research, Zillow's big opportunity and agents' worst holiday mistake round out the racket list
Nov 23
Opinion
The Real Word: How real estate agents are stepping up to help wildfire victims
A deadly fire, an all-time high number of Realtors, the arrest of a sticky-fingered Realtor and Chip and Joanna Gaines's new network round out this week's news
Nov 16
Opinion
The Real Word: Will Realtors be able to get a piece of NAR’s VC action?
Could the National Association of Realtors revamp its venture capital arm Second Century Ventures? Sounds like it’s a possibility
Nov 9
Opinion
The Real Word: How did NAR spend $14.4M in the midterm elections?
A real estate agent's perspective on the candidates and issues NAR shelled out cash for this November
Nov 2
Opinion
The Real Word: Why Trelora is angering real estate agents
Sellers, ditch your agent, work with Trelora, and keep the cash for yourself
Oct 26
Opinion
The Real Word: What we know about Zillow's Premier Agent program

At a recent closed-door event in Boston, president of media and marketplace at Zillow Group, Greg Schwartz, spoke to approximately 100 top agents about Premier Agent 4, which has begun its implementation phase in select markets. Here’s what we learned. 

Oct 19
Opinion
The Real Word: What's up with Redfin's estimate tool?
One low-fee brokerage founder believes Redfin Estimate has contributed to rising home prices
Oct 12
Opinion
The Real Word: Show me the money
When it comes to commission and taxes, what can agents write off?
Oct 4