Why brokerages need to offer marketing concierge services

Concierge services are a way for brokerages to prove their value and take back some of the commission

In today’s industry, it’s impossible for agents to go it alone — they can’t market, negotiate, write up contracts, show buyers houses and list properties by themselves all while maintaining a high level of service. This is where brokerages have a chance to prove their value as service providers for their agents — and earn some commission back.