Kacie Ricker, Author at Inman

Kacie Ricker

Contributor

Kacie Ricker is the Regional Vice President for Coldwell Banker Residential Brokerage’s Western Region. In her role, Kacie oversees all of the company’s marketing operations in Northern California, Colorado, Hawaii and Utah. A highly accomplished 16-year marketing veteran, Kacie has been responsible for strategic development, creative development and execution of many of Coldwell Banker Residential Brokerage’s successful marketing and advertising programs, in particular those tailored to the luxury segment of the housing market and initiatives designed to help Agents attract clients and listings. Kacie’s focus is on building the Coldwell Banker brand in the local markets, continuing to expanding electronic and social media marketing programs and create new marketing tools aimed at helping Coldwell Banker Agents support their clients and expand their own business. Kacie graduated from San Jose State University with a bachelor’s degree in public relations. Before entering the real estate industry she held public relations positions with Creative Labs in Milpitas, Kaiser Permanente in Oakland, and Seniority, Inc. in Pleasanton. She also worked with the city of Pleasanton’s economic development department. A resident of Pleasanton, Kacie and her husband, Scott, have two daughters, Sofia and Ava. In her free time, she enjoys boating and traveling.

Kacie's Stories

'Remarketing' helps real estate agents target consumers when they're more likely to buy

Strategy uses interests, keywords to serve up ads that can dramatically improve return on marketing investment

Jan 29

Video is the key to boosting SEO: 4 steps to real estate marketing success

Don't let the hard part -- editing -- scare you away

Dec 5

How to get started with a digital and social media marketing strategy

Oct 23

Kacie's Stories

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