Katherine Mechling

Katherine Mechling manages content and communications at Side, the only real estate company that exclusively partners with top-producing agents to help them create and grow boutique brands they own.

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How to lead your team to success in 2023

Get lessons from leaders of top-producing teams to set your agents up for success in a shifting market

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Stop building someone else’s brand

Top agents should own their brand, not lease it from their brokerage

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The shifting market is an opportunity. Here’s how to seize it.

With the right strategy in place, great agents have a chance to gain market share

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3 steps to recession-proof your real estate business

It’s possible to emerge from a down market stronger than you went into it, so long as you do the groundwork

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3 simple ways to upgrade your lead generation

Top agents share how they’ve tweaked their lead generation tactics for greater ROI

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How this top producer tripled her company’s volume in one year

Anna Bellomo grew her company from $112 million in 2020 to over $300 million transacted in 2021 by focusing on happiness first, growth second

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Why boutique brands have the competitive advantage in a crowded market

With a record number of agents competing for inventory, it’s more important than ever to stand out from the crowd

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How to build a productive, long-lasting real estate team

Founders of market-leading teams share their best advice for agents looking to grow their headcount in 2022

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3 things agents need from technology (that traditional brokerages don’t offer)

Brokerages should prioritize simple, streamlined, time-saving tech solutions

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This leader shares his roadmap to a $1B real estate business

Here’s how Brett Jennings grew his team from $124M in 2019 to an indie selling over $1 billion in 2021